Updated: Aug 18
Many magician business cards are tacky and outdated. Is yours? Are business cards essential for the modern magician? YES!
In this article we'll share essential tips and hacks for making your business card effective and help you book more shows.
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Magician Business Cards
Business cards are small marketing tools magicians must-have.
A powerful business card can make potential clients believe in you even before they see you perform. It should be memorable, with a dramatic photo of you and your name.
You should know a few things to create a card that gets noticed.
First, business cards are incredibly affordable marketing.
Keep your business cards cheap and dispensable so you can always give them out!
This article will show you how to create a business card that gets noticed and helps you promote your business effectively.
Roll up your sleeves, fellow magicians, because today we're diving into the world of business card design, where no promotional headshots, custom branding, or logos are allowed!
If you have a headshot, you are ahead of the game.
Today we design effective business cards with the absolutely bare minimum.
- Download Our FREE Helpful PDF Guide for Magicians -
It's a challenge that might seem as perplexing as a well-executed card trick, but fear not, for we have a step-by-step guide to help you navigate this uncharted territory.
But wait, there's more!
If you're hungry for a visual feast of before-and-after transformations, check out our article series in Vanish Magic Magazine. There, we've taken submitted magician promotional material and given them a makeover that's as dazzling as a coin vanish (without flashy moves).
So, grab your top hat—err, I mean, your thinking cap—and let's embark on this journey of minimalist design magic.
Who knew creating an effective business card could be as thrilling as a night at the magic theatre? We did, and we're about to share the secrets with you.
No smoke and mirrors here, just good old-fashioned design wisdom!
Here's the BEFORE and AFTER:
Step-by-Step Guide to Designing a Business Card for Magicians
1. Define What You Want to Include on Your Business Card
Do: List the essential information like your name, contact details, and a tagline.
Don't: Include your autobiography, favorite card trick, or the secret to levitating. Keep it simple, folks!
2. Create a Business Card for Each Individual Service
Why: Different services appeal to different audiences. A card for kids' parties might not work for corporate gigs.
How: Design separate cards for each service, like one for stage shows and another for close-up magic.
3. Write a Benefit Statement That Resonates with Your Ideal Client
Think: What's in it for them? Why should they call you?
Write: Something like "Transforming ordinary events into extraordinary memories!" Need some helpful magical words?
4. Select a Color Palette of 3 - 5 Colors
Why: Colors convey emotions and set the tone.
How: Choose colors that reflect your style.
5. Select Complimentary Fonts, Two or Three at Most
Do: Choose fonts that are easy to read and match your style.
Don't: Mix Comic Sans with Gothic Script. That's like mixing oil and water or a magician and a mime.
6. Use High-Quality Graphics or Stock Photos
Where: Mystic Pixel, the only royalty-free solution exclusively designed for magicians. No, really, it's like a magic shop but for pixels!
7. Final Thoughts
Remember: A business card is like a handshake; it's your first impression.
Recommendation: Check, double-check, and maybe even triple-check everything before printing.
And there you have it! A guide to creating a business card that's as effective as a well-executed disappearing act but without the usual flair.
Download FREE Helpful PDF Guide: 20 Essential Design Tips & Hacks for Magicians.
Why Magicians Need a Business Card
Business cards are affordable marketing for magicians.
They're so discreet and easy to use that you can always give them out, including when performing or at conventions.
Many potential clients keep business cards, so your card stays with them even after they've forgotten about you. Keep it simple and clean. The most important parts for your client to see are your name and contact information. Change your business card frequently.
One amazing magician photo can sell more than text.
Choose dramatic images that capture attention—and if you're unsure what works, print a sample first and hold it an arms reach away to check.
Does it pass the visibility test? Use bold fonts, and avoid scripts and serifs.
Promote only the social media channels you're actively using. If in doubt, take their name and phone number (don't worry about email addresses).
Why Business Cards Are Still Important
In an age where digital connections are as common as a magician's love for a well-shuffled, broken-in deck of cards, you might wonder why business cards still hold a place in our pockets.
Well, dear reader, let's unravel this mystery!
Personal Touch: Business cards add a personal touch to your introduction. Handing over a card is like performing a classic handshake. It's a tangible connection that leaves a lasting impression.
Professionalism: A well-designed business card screams professionalism. It's like wearing a tailored suit to a gig instead of your pyjamas (though we won't judge your wardrobe choices).
Networking Gold: Ever tried to scribble your contact information on a napkin at a networking event? It's messier than a magician's first attempt at sawing someone in half. Business cards are your networking gold, ready to be handed out at the perfect moment.
Branding Without Branding: A business card reflects your style and personality without custom branding or logos. It's like a silent ambassador, whispering to potential clients, "Hey, this magician knows their stuff!"
Always Ready: Unlike a website or social media profile, a business card doesn't require Wi-Fi or a charged battery. It's always ready to perform, just like before a big show.
A Mini Billboard: Think of your business card as a mini billboard in your pocket. It continues advertising for you long after the initial meeting without the hefty rental fees.
In conclusion, business cards are far from a vanishing act in networking and professionalism. They remain vital in building connections, showcasing your identity, and leaving a memorable mark.
So, don't dismiss them as relics of the past; they're as timeless as the joy of pulling off a perfect trick.
Now, if only they could magically refill themselves... but that's a topic for another blog post!
Tips For Your Next Business Card
Business cards are an amazingly versatile tool for networking and marketing yourself and your magic shows, but they can also be a bit overwhelming initially.
Here are some tips to make your next batch of business cards easier
Simple - Keep it simple and clean.
Capture attention - Choose a dramatic image that captures your attention.
Easy to read - Remember that your name and contact information must be easily legible.
Do a test - Not sure which image to select? Print out your selections at 2 x 3.5 in and hold it an arms reach away. Does it pass the visibility test?
Font choices - Use bold fonts, and avoid scripts and serifs.
Affordable marketing - Business cards are cheap and quick to print. Change them up frequently.
Social media - Promote only the social media you are actively using.
Write their contact information down - If in doubt, take their name and phone number.
Follow up - Follow-up is the true secret to booking more shows
Watch: Magician Business Card Tips & Suggestions
In this video, magicians Ryan Joyce and Graeme Reed share their tips and advice for magicians needing a business card. The essentials, what's most important and the details specific only to magicians.
If you'd rather listen to the podcast episode, click here.
Your magician business card is the first impression you give potential clients, so it's essential to ensure it looks great.
But no matter how great your magician business card design looks, you must have good client follow-up skills and a great show. If in doubt, take their name and phone number.
Follow-up is the true secret to booking more shows.
Frequently Asked Questions
Here are some frequently asked questions about magician business cards.
1. What's the standard size for business cards?
The standard business card size is 3.5" x 2.0", with designs that are both landscape and portrait orientations available.
Professional printers will require an extra bleed for trimming and typically adding. 125"
This size works best because it allows you to fit in your most important information without overwhelming potential clients or customers.
Because of its small dimensions, it can be easily carried around, making it convenient to give out at social events and to leave at a meeting or trade show booth.
2. Are business cards still relevant?
Business cards were conceived in the late 18th century as a way to exchange information without scribbling a name and number on a piece of paper.
But with the advent of social media and the prevalence of smartphones, they've become less necessary.
Many alternatives to business cards have popped up, some of them free and some of them paid.
In this digital age, you can use LinkedIn, Twitter, or any other social media outlet to contact someone.
I think business cards will be here to stay for a while. We'll start seeing more QR codes for the recipient to scan.
I think these cards are fantastic, and if we're not careful, I will bet they could replace the traditional business card altogether.
Listen: Tips for Your Next Business Card
Listen to the full episode of Magicians Talking Magic about business cards:
The business card is one of the performers' most affordable marketing approaches.
Although it may not seem like much, you can increase your chances for bookings with a business card that truly stands out and makes a great lasting impression.
With careful planning and examination, you can create a business card that gets noticed and helps promote your magic and drive new clientele to your shows.
What are your business card tips? Let us know in the comments.
Are you looking for some high-quality magic-themed images to use in your blog or social media? I have some limited edition, high-quality magician photographs that are sure to impress.
If you got any value hit the ❤️ and share any questions or comments below.
Check out other business topics for professional magicians here.