6 Steps to Stunning Magician Logo Design

Updated: Aug 10

Do magicians need a logo? 81.4% of magicians we polled said "Yes" Here's a helpful step-by-step guide to creating your magician logo.


If you are interested in creating a logo for your magician business, this post is for you.


In this article:

  • Should all magicians have logos?

  • The 3 step process for making a magician logo

  • Where to get inspiration for your designs

  • Sample with real-world magician logo

Magicians: Start thinking about how you want others to view your brand


Designing a logo for magicians or mentalists requires a specific tone that matches the performer. Most mentalists have a mysterious vibe and magicians are all over the board. Should magicians have a logo? If so, how should you go about making one?

Do magicians need a logo? Technically, no. A logo isn't required for magicians to be successful. Have a great act, offer something unique and be consistent with your designs. Choose a nice font and stick with it.

Helpful logo and branding tips for magicians and mentalists.


I've been meaning to sit down and create a logo for my magician web series. That's the first essential concept, percolation. While creativity is spontaneous, polished ideas require many sleeps. This is your logo, don't rush the process. Let it brew.

Here are the 6 Steps to Designing a Killer Magician Logo:

  • Step 1: Define your brand

  • Step 2: Research

  • Step 3: Start Creating/Sketching/Designing

  • Step 4: Get Feedback

  • Step 5: Refine

  • Step 6: Publish (aka commit)

A brand is not your logo. Keep it simple, clean and easy to read.

Let's design a magical logo!

Case study: Magician Vs

Define Your Magician Brand


The first step in designing a creative magician logo is writing out the things that make you unique. What makes you different? What makes you stand-out?


Your logo is the part of your personality that casts a shadow. Details have significant influence; complexity does not.


This includes colour choices, personality and voice. Some of that is easy because YOU are the product. In our design example, it's a logo for a magic show.


Creating a magical logo for a magic show called Magician VS


Step 1: Define "Magician VS" aka must include list:

  • Fun, bold, sporting tone

  • Simple, clean, bold font

  • Scream "magician" from across the room but not cheesy

  • implement a visual hook with something recognizably 'magical'

  • Competition vibe to support VERSUS

  • Glitchy (I love the look but decided against for my own brand)

  • No rabbits. No wands. Ever.

  • No cheesiness.

These are the things I wanted to communicate in the Magician VS logo.



Research What Magician and Non-Magician Logos. Get some inspiration.


Time to do some research. Look for the magician's designs you like but more importantly look at the other brands and logos that draw your attention. Take inspiration from outside the magic industry.


Bookmark your favorite designs or store them in a folder.


Start asking yourself "why do I like this brand?" There may be a great visual hook, but try to understand what the logo is projecting.

It's like cold-reading, for your brand.


Start Sketching


Design time! Pen, pencil, Photoshop, tablet, scroll and quill-- whatever! Just get everything out of you. This is idea-vomit. Trust me-- there's gonna be some terrible @&(! in there. It takes time to get your juices flowing, spend more than twenty-minutes and play around.


My initial design work: Magician VS Logo


If you create something you like-- polish it into a much brighter diamond.


Part of that work is play, the rest is decision making. Here's something that came out of my first design session.


The first attempt at Magicians Vs Logo. Clean & simple but didn't match all our objectives.

After chatting with my buddy Graemazing Reed, this idea was abandoned. Why? It may be visually appealing, but it didn't service the brand.


Back to the drawing board.

Get Feedback on Your Design


Design and then sleep on it. You need to make sure you are comfortable with the design. I returned to this design and here was my next idea-vomit:


Magician VS Logo Design Attempt #2

In this last image, you can see the mistake that causes the design. I copied over the spade pip onto the design and the story revealed itself to me.


I started with a purple background because I had pre-established this colour for the brand. You don't need Photoshop for this process, use whatever you available to you. Canva is a great free option


We asked Magician Masterclass Members "Should Magicians Have A Logo"


Here are the results:


In 2017 Magician Masterclass Poll, we asked our members Should Magicians Have a Logo? Answer: 81.4% said yes, magicians should have a logo.


Refine Your Logo Design

This is where you add some final touches and changes from the feedback you have received.


When designing-- keep your work and save the steps.


There's something mentally encouraging about seeing progress (it's called momentum) but more importantly, any opportunity to make a mistake is an opportunity for something awesome to happen.


Mistakes are the birthplace of creativity.


If you lack creativity, it's most likely lacking-effort. Ask yourself, what's the very first step-- and then do that.


Publish Your Work


Your logo should be finished in black and white and ideally vector. It's like hot-sauce-- you should be able to put it on anything.


It's important to get your logo finished as a vector graphic so you can scale it for any project, on any medium or back-tattoo.


Finally, after all this work it's time to publish. Put it to bed. Brands and logos evolve incrementally.

Final Design: Magician Vs Logo


Conclusion

The first step to creating your magician logo is to start! Start designing and use the tools available to you. Define the things that make you stand-out and find ways to showcase them in your design. Select and refine. Make mistakes, don't judge too early in the process.


Rinse and repeat.


You must do the work to actually make progress. Creativity is born from mistakes. Ask for opinions from people you trust. Make tough decisions and don't be afraid to start again. Commitment is the hardest part of creating your brand.


Have you ever searched magician on a stock photo website? Horrendous! Here's a solution.


Have you started designing your logo?

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