6 Steps to Stunning Magician Logo Design

6 Steps to Stunning Magician Logo Design

Updated: Feb 6

Do you perform magic or mentalism? Do you have a logo? Should you? A step-by-step guide to creating a magician & mentalist logo (with examples!)


  • Should all magicians have logos?

  • The 3 step process for making a magician logo

  • Where to get inspiration for your designs

  • Sample with real-world magician logo

Logo photo by Rohan on Unsplash

Designing a logo for magicians or mentalists requires a specific tone that matches the performer. Most mentalists have a mysterious vibe and magicians are all over the board. Should magicians have a logo? If so, how should you go about making one?

A logo isn't required for all magicians, mentalists or performers. Be consistent. Choose a nice font. If you are interested in creating a logo for your magician business, this post is for you.

Helpful tips for magicians and mentalists.

I've been meaning to sit down and create a logo for my magician web series. That's the first essential concept, percolation. While creativity is spontaneous, polished ideas require many sleeps. This is your logo, don't rush the process. Let it brew.

Here are the 6 Steps to Designing a Killer Magician/Mentalist Logo:

  • Step 1: Define your brand

  • Step 2: Research

  • Step 3: Start Creating/Sketching/Designing

  • Step 4: Get Feedback

  • Step 5: Refine

  • Step 6: Publish (aka commit)

The hardest part for a lot of magicians and mentalists is the very first step. Committing to the simplest understanding of their ideas, vibe and uniqueness.

That's a brand. It's your voice.

A brand is not your logo but your brand can be seen through your logo. Here's a way to think about your logo: Your logo is the part of your personality that casts a shadow. Details have a significant influence on your logo's design but complexity does not. Keep it simple, clean and easy to read.

This includes colour choices, personality and voice. Some of that is easy because YOU are the product. In this case, I'm creating an identity called Magician VS, so I am developing my understanding of the voice I want to use for a long time. If you don't like it what you've created, you'll forever put up your own roadblocks.

Let's design a magical logo!

Case study: Magician Vs

Define Your Magician Brand

The first step designing a creative logo is committing to the simplest 'understanding' of your ideas. As performers, that's our voice.

Your logo is the part of your personality that casts a shadow. Details have significant influence; complexity does not.

This includes colour choices, personality and voice. Some of that is easy because YOU are the product. In this case, I'm creating an identity called Magician VS, so I am developing my understanding of the voice I want to use for a long time. If you don't like it what you've created, you'll forever put up your own roadblocks.


Step 1: Define "Magician VS" aka must include list:

  • Simple, clean, bold font

  • Scream "magician" from across the room but not cheesy

  • implement a visual hook with something recognizably 'magical'

  • Competition vibe to support VERSUS

  • Glitchy (I love the look but decided against for my own brand)

  • No rabbits. No wands. Ever.

  • No cheesiness.

These are the things I wanted to communicate in the Magician VS logo.


Time to do some searching and researching. Look for the magician's designs you like but more importantly look at the other brands and logos that draw your attention.

The best place for inspiration is outside the magic industry.

Bookmark your favorite designs or store them in a folder. Start asking yourself "why do I like this brand?" There may be a great visual hook, but try to understand what the logo is projecting.

It's a little like cold-reading for your brand.

Start Sketching

It's design time! Step two creating your magical logo is playtime.

Pen, pencil, Photoshop, tablet, scroll and quill-- whatever! Just get everything out of you. This is idea-vomit.

Trust me-- there's gonna be some terrible @&(! in there.

My initial design work: Magician VS Logo

You may even create something that you like-- polish one of those designs into a much brighter diamond.

Part of that work is play, the rest is decision making.

After chatting with my buddy Graemazing Reed, this idea was abandoned. Why? It may be visually appealing, but it didn't service the brand.

The first attempt at Magicians Vs Logo. Clean & simple but didn't match all our objectives.

Back to the drawing board.

Get Feedback on Your Design

Design and then sleep on it. You need to make sure you are comfortable with the design, you're going to have it for a while! I returned to this design several months later and here was my vomit:

Attempt #2

In this last image, you can see the mistake that causes the design. I copied over the spade pip onto the design and where it was placed-- the story revealed itself to me.

I started with a purple background because I had pre-established this colour for the brand. I don't need Photoshop for this process, use whatever means you have to work freely without interruption of "how do I...."

Graphics are essential making your ads and promotional material stand out. Over the years, I have assembled a massive toolkit of images. It's a good idea to start collecting now.

In 2017 Magician Masterclass Poll, we asked our members Should Magicians Have a Logo? Answer: 81.4% said yes, magicians should have a logo.

Refine Your Logo Design

This design stage would be called Creativity Unleashed . Don't let your tools slow you down. I'm pretty fluent in Photoshop and wished with every fibre of my nerdy body that I was fluent in Illustrator. But I am not-- so I don't use that tool to create. I'm learning those skills separately.


When designing-- keep your work and save the steps.

There's something mentally encouraging about seeing progress (it's called momentum) but more importantly, any opportunity to make a mistake is an opportunity for something awesome to happen.

Mistakes are the birthplace of creativity.

If you lack-creativity, it's most likely lacking-effort. Ask yourself, what's the very first step-- and then do that.

This render has been since refined. Cutting out some of the spade pip to showcase the VS.

I hope it telegraphs the vibe I am trying to communicate, and that's the next point-- controlled subjectivity. It's visually appealing to satisfy the masses.

Remember 13% of people are just terrible humans.

Publish Your Work

Finally, after all this work it's time to publish. Put it to bed and be done with it for a while. Brands and logos evolve incrementally.

Your logo should be finished in black and white and ideally vector. It's like hot-sauce-- you should be able to put it on anything.

It's important to get your logo finished as a vector graphic so you can scale it for any project, on any medium or back-tattoo.

There it is. In a nutshell. What area of concern do you want me to dive deeper? Let me know in the comments.

Final Design: Magician Vs Logo


The first step to creating your magician logo is to start!. Next, you must idea-vomit everywhere, then select and refine. Make mistakes, don't judge too early in the process. Rinse and repeat.

You must do the work to actually make progress. Creativity is born from mistakes. Ask for opinions from people you trust. Make tough decisions and don't be afraid to start again. Commitment is the hardest part of creating your brand.

I hope this helped you. Let me know in the comments where you are in the process and don't forget to check out more helpful articles at Magicians Masterclass.


Have you ever searched magician on a stock photo website? Horrendous! Here's a solution.

Any questions about creating your magician/mentalist logo?

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