Updated: Jul 24
In the digital age, a magician's website is their most potent tool for attracting and converting potential clients.
The most crucial part of this website is not the homepage, as many might think, but the landing page.
What is a landing page, and how can magicians use it to grow their business? Can this single page's singular goal be the difference between a successful online presence and a missed opportunity?
Let's take a look/
What is a Landing Page?
A landing page is not necessarily your homepage.
While a homepage is your website's main or top-level page, a landing page is a standalone page with a single, focused objective.
Landing pages have a specific call to action
Download a Video
Download a PDF
Sign up for a course
Register for an event
This objective is often called a Call to Action (CTA), which could be anything from downloading a video or a PDF, signing up for a course, or registering for an event.
Landing pages are typically accessed through promotional links or online ads.
Listen to the full podcast episode about landing pages for magicians:
Applications of Landing Pages:
Landing pages serve a multitude of purposes, each one tailored to meet a specific goal.
For magicians, one of the most beneficial applications of a landing page is for lead generation. This involves creating a page encouraging visitors to provide their contact information, usually in exchange for something of value.
For instance, a magician might offer a free magic trick tutorial video or an exclusive discount on their next show in return for a visitor's email address.
This strategy provides immediate value to the visitor and builds a database of potential clients for the magician.
The leads generated can then be nurtured through email marketing campaigns, turning interested visitors into loyal fans and customers.
Remember, the magic of a landing page lies in its ability to focus on a single objective, making it a powerful tool in a magician's online marketing arsenal.
Landing pages can be used in various ways, such as
promoting a virtual show
offering a free download
registering for a video workshop
promoting an online lecture package.
The key is to consider the psychology of the person visiting your page.
7 Tips for Magician Landing Pages:
Here are 7 design tips for magicians creating a landing page for their website:
De-clutter: The paradox of choice can be overwhelming for visitors. Keep your landing page clean and focused. The goal is to direct the user to your offer. Let your ad copy and images do the talking. Use simple, shorter copy, shorter forms, and plenty of white/negative space. Limit the number of buttons to one or two to reduce choice and keep the visitor on the page.
Call to Action (CTA): This is the key to the landing page. Your CTA could ask someone to subscribe, download, or complete a form. Make sure your CTA is attention-grabbing and communicates value effectively. Design the button to stand out, using negative space around it or contrasting colors.
Social Proof: While keeping the page clean is essential, including social proof can boost your credibility. Add company logo badges and client testimonials, but keep them limited and use only the best.
Video: Videos have been proven to promote and drive conversions. Keep the video short and to the point, and ensure it loads quickly to keep your viewer engaged.
Interaction: If you have a form with multiple inputs, break it up over a couple of pages to create an interactive user experience. Start with a simple question and add more questions on each page.
Layout: People read from left to right, so your ad copy should go on the left and a form on the right. Your logo should go on the top left, and it's advised not to make it clickable on your site.
Hierarchy: Above the fold, include a headline, supportive subheading, and CTA/form. The second and third folds can include subheadings in three columns or social proof. The fourth fold can have a short, fun bio with an amazing image of yourself.
Landing pages are essential for magicians and entertainers.
They allow you to speak directly to a specific client and their needs. For example, instead of crafting a universal message for "entertainment services," you can create a specific page for your restaurant magic.
The landing page is your conversation with the person hiring you, explaining WHY hiring a restaurant magician is smart.
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