Landing Pages: The most important page on your website | Magicians Talking Magic Podcast (#48)

Updated: Jun 11

In this episode, hosts Ryan Joyce and Graeme Reed discuss the most important part of your website, your landing page! We discuss the essentials you need for a magician’s most powerful online sales tool. Listen Now!


This is part three of “Reinventing Yourself in 2020.”


Listen Now

Landing Pages: The most important page on your website


On this Episode of Magicians Talking Magic:

  • Tuesday's Interview Series has begun!

  • We hosted our first virtual magic club last night

  • We have a lecture for magicians!

  • Today's topic: The most important part of your website: the Landing Page


Magician Masterclass Virtual Magic Meeting

Highlights:

  • Peter Mennie shared a great Jim Steinmeyer effect and how you can customize it.

  • Scott Boyd dropped some serious knowledge on entertaining virtual kid audiences

  • Roland shared some really great advice on grants for artists

  • Tricks: Centre Tear

  • Tricks: Pivot

  • Overall: great hang out!

Tuesday Interview Series:

Ryan Kane “Out Of Stock” Available on Amazon

for the performer who is ready to get serious and move beyond using the standard lines. Listen here.


Watch Clip:

Ryan Kane talks about his book "Out of Stock: A Magician’s Guide to Writing Your Own Lines"

See the full interview on the Magician Masterclass Inner Circle Join for free


Magician Lecture Offering:


Demystifying Livestream Magic Shows - An hour lecture for magicians with the purpose to share the essential virtual skills, new virtual shows and opportunities, how to make money. Plus: original tricks and ideas. Hosted by Ryan Joyce & Graeme Reed


In the virtual lecture, we discuss:

  • Tech Basics. We are keeping it simple!

  • How to interact with a virtual audience

  • Thoughts on fees

  • The crucial difference between stage show and virtual show

  • How long should your performances be?

  • , types of services you can offer

  • A bunch of tricks you can add into your virtual experiences!

If you are interested, reach out!


Today’s topic: Landing Pages: The most important page on your website


What is a Landing Page?


This isn’t your homepage

A homepage on your website would have various options for people researching you and your services. A landing page is a single page with one single goal. Often used for “Lead Magnets”


A specific call to action

  • Download a Video

  • Download a PDF

  • Sign up for a course

  • Register for an event

You get to a landing page through a promotional link or from an online ad. Where we can use one right now

  • Virtual Show Promotion

  • Free Download Promotion

  • Video Workshop Registration

  • Online Lecture Package

How to: Landing Pages

User Psychology:

Is your product/service worth their time?

De-clutter

Paradox of Choice

Keep the visitor on the page


Design Tips: Less is More

The goal is to direct the user to your offer. Let your ad copy and images do the talking. Try using simple, shorter copy, shorter forms and white/negative space. On a landing page, you should also only have 1 or 2 buttons - limiting choice.

Keep the User on the Page


By removing buttons, navigation and backlinks your user is more likely to click through to your offer.


Call to Action


This is the whole key to the landing page and your CTA could be asking someone to subscribe, download or fill out a form. CTA’s should be attention-grabbing but also still communicate value effectively. When you design the button, make it pop. You can do this by adding negative space around it. Or say you have an amazing splash image - use a nice contrast colour.


EX - If I was offering a free magic trick the button might say “Learn to Amaze!”


Social Proof

Before we said to remove all clutter but one thing to keep is that social proof! This is a sales page and the goal is to covert - add those company logo badges and client testimonials


*Keep it clean and limited of course - use the best!!


Video

Video has been proven to help promote and drive conversions. Keep that video short and to the point just like this whole page. You want the video to load fast and you want to keep your viewer engaged.


*Interaction

Say you had a multiple-input form you wanted people to fill out. It is suggested to break the form up over a couple of pages and create an interactive user experience. The best practice here is to start with a fun simple question and then add more and more questions in on each page.


Layout

People read left to right.

Design left to right. That means ad copy goes on the left, a form goes on the right

Your logo goes top left - advised not to make it clickable to your site.


Hierarchy

Above the Fold

  • Headline

  • Supportive subheading

  • CTA / FORM

2nd Fold:

  • 3 subheadings in 3 columns

  • Or Social proof

3rd Fold:

  • 3 subheadings in 3 columns

  • Or Social proof

4th Fold:

  • The shortest and most fun bio you can write!

  • Use an amazing image of yourself too!

Conclusion:

Landing pages are an essential page for magicians and entertainers. They give a voice to one specific client and their specific needs. For example, rather than crafting a universal-message for "entertainment services" you craft a specific page for your restaurant magic. The landing page is the conversation with the person who would be hiring you. It explains WHY a restaurant magician is a smart decision.

Next Tuesday Week:

Be sure to subscribe to MagicianMasterclass.com where you can unlock the inner circle and keep up with all our upcoming virtual events.


Do you have any questions about landing pages?

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