In this episode, hosts Ryan Joyce and Graeme Reed discuss how to achieve better promotional and marketing designs. They share six essential design tips, how to start each page, how many fonts you should choose and more.
This is part four of “Reinventing Yourself in 2020.”
Why entertainers need to up their promotional graphics game and how you show
FEATURE TOPIC: Why entertainers need to up their graphics game
Outdated graphics = back button
Is your promotional video on VHS? Prove it
Starting Point: Foundation
Know your tools
What works for you.
Fast access. Graeme Reed shares how magicians should setup their folder structure.
Know your objectives before you begin
What is this graphic trying to achieve
What is the size/dimensions of what I am making
How will what I be making be used?
EX - Logo - Used everywhere - big and small
Do some research:
Investigate designs you like
I have a research folder in my toolkit
You could spend the most time here
Essential in the creative process
Janousky talks about this when it comes to animation
Here are four ways to improve your existing designs
Start with a sketch
Study trends and research designs you like (and meet your brand)
Always think from the perspective of your customer and their experience
Have a solid brand
Six Essentials of Good Design
Kerning & tracking & line-height
Divide your page into three
Design is about proper balance
Blank page space isn’t a bad thing
Negative space is a super great thing!
Fun & Exciting doesn’t need to include every colour
Match your style
If in doubt, don’t overdo it
Avoid unrelated colours
If in the background, don’t let it crowd or busy the space
Scale means dominance - Larger images we are drawn into
Don’t blur your message
It’s okay to skip shadows, bevels and glows
Black on White or White on Black has always been the most powerful and easiest thing to read, contrast is king.
Stick with the basic, clean and simple. Choose 2
Never stretch a font