#37 - Coronavirus Stay Home Part II: “Guide to Content Creation”

Episode 37 and Part Two of Magicians Talking Magic Coronavirus Stay Home shares a content creation process for magicians #StayHome #Magician #MagiciansTalkingMagic

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Episode 37

On This Episode

• Our Livestreaming

• David Blaine Special on ABC

• Vanish Magazine

• Greg Frewin Live Stream

• “Guide to Content Creation” pt 2 Coronavirus Stay Home

Plus:

• Weekly Magic Headlines

• Magic Reddit Topic of the Week

• Magic Video of the Week

Hosted by Ryan Joyce & Graeme Reed

Magic Topic of the Week:

“Guide to Content Creation” Part II Coronavirus Stay Home

• Social media can be overwhelming

• Focus on one social media platform

• Start engaging with your audience.

TIP: If one of your posts gets an above-average engagement, create a spin-off post around it that continues or compliments the story.

Social media platforms by popularity

1. Facebook - 2.49 Billion Users

2. YouTube - 2 billion users

3. Instagram - 1 billion users

4. TikTok - 800 million users

5. Reddit - 430 million users

6. Snapchat - 382 million users

7. Twitter - 340 million users

8. Pinterest - 322 million users

Content is Lead Generation

Social media is a funnel that brings people to your Facebook Page, Instagram, website etc.

Content Creation Workflow:

1. Identify what kind of content (pic, video, written, promo, personal, etc)

2. What platform (blog posts, video, email, social media, etc)

3. Brainstorm and research (worthy topics, find your unique approach, be interesting)

4. Record, Capture, Create (get to work, find the story)

5. Refine, Edit or Reshoot (try to do less of this each time)

6. Find consistent ways to spin off content to other platforms (save time)

7. Refine your content or repackage

8. Publish (or schedule)

Content Creation Tips

• Don't overthink it

• Batching is your best friend.

• Choose the right social media platforms

Resources we use:

• Canva.com - Free graphic solution paid version. Highly recommended.

• Adobe Creative Suite - Adobe is the leader in apps for creative work. Paid

• Later.com - Scheduling your social media. Free and paid versions.

• Facebook Creator Studio - Growing back-end platform for managing content. Free.

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