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“Guide to Content Creation” pt 2 Coronavirus Stay Home
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Hosted by Ryan Joyce & Graeme Reed
Magic Topic of the Week:
“Guide to Content Creation” Part II Coronavirus Stay Home
Social media can be overwhelming
Focus on one social media platform
Start engaging with your audience.
TIP: If one of your posts gets an above-average engagement, create a spin-off post around it that continues or compliments the story.
Social media platforms by popularity
Facebook - 2.49 Billion Users
YouTube - 2 billion users
Instagram - 1 billion users
TikTok - 800 million users
Reddit - 430 million users
Snapchat - 382 million users
Twitter - 340 million users
Pinterest - 322 million users
Content is Lead Generation
Social media is a funnel that brings people to your Facebook Page, Instagram, website etc.
Content Creation Workflow:
Identify what kind of content (pic, video, written, promo, personal, etc)
What platform (blog posts, video, email, social media, etc)
Brainstorm and research (worthy topics, find your unique approach, be interesting)
Record, Capture, Create (get to work, find the story)
Refine, Edit or Reshoot (try to do less of this each time)
Find consistent ways to spin off content to other platforms (save time)
Refine your content or repackage
Publish (or schedule)
Content Creation Tips
Don't overthink it
Batching is your best friend.
Choose the right social media platforms
Resources we use:
Canva.com - Free graphic solution paid version. Highly recommended.
Adobe Creative Suite - Adobe is the leader in apps for creative work. Paid
Later.com - Scheduling your social media. Free and paid versions.
Facebook Creator Studio - Growing back-end platform for managing content. Free.
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