In this episode, Ryan Joyce and Graeme Reed talk about Coronavirus worries, Cartamundi’s House of Cardistry & the most important things you should be doing to book more shows and gigs in 2020.
ANSWER: 5 questions about your magic business → https://www.surveymonkey.com/r/DBYXHXQ
Episode 33 of Magicians Talking Magic
On This Episode
Coronavirus! What it means for magicians.
Inside Cartamundi's EPIC House of Cardistry & Magic Event.
Steve Cohen’s chamber magic celebrates 20 years (link)
Beer Bag! Graeme releases his first trick on Penguin!
Is Your Magic Business Ready for 2020?
Magicians Talking Magic Podcast Show Notes
Hosts Ryan Joyce & Graeme Reed
Magic Video Clip of Week: Criss Angel Metamorphosis
Magic Headlines & Latest Magic News
Corona Virus Worries for travelling magicians and public events.
Should you wear a mask?
Inside Cartamundi's EPIC House of Cardistry & Magic Event (link)
Talking points: The goal of the House of Cardistry & Magic event is to not only celebrate the acquisition of USPC but also to celebrate the growth and evolution of the playing card industry as a whole.
Lee Asher, Chris Ramsay, Joshua Jay, Bill Kallush, Caroline Ravn, Chris Orbit Brown.
Beer Bag! :)
Graeme releases his first magic trick
Steve Cohen’s chamber magic celebrates 20 years (link)
Talking points: Performed weekly in an elegant salon at the legendary Lotte New York Palace hotel
Guests attending a performance on March 20 and 21 will receive a special anniversary deck of playing cards, a commemorative coin, and a custom pocket square handkerchief that Cohen co-designed for the occasion.
Have you ever attended a magic show taping?
Penn & Teller Fool Us Taping (link) u/shatteredorbit
Incredible Coin Vanish
Simonov released his work today on this. I think you guys should check it out (link) u/Neil_Balanon
Some of the links in this article direct you to products or services we actually use. Some links include affiliate links that help us maintain the Magician Masterclass blog.
We hope you enjoy the site! Leave a comment!
Magician Feature Topic of the Week
Is your Magician Business Ready for 2020?
5 Essential survival skills for magicians
Take a real assessment.
Forbes Article: Personal Branding Is The Next Big Thing For Business; Here Are Your Seven Questions, Answered (link)
“Your brand is your reputation, which you build through storytelling so that your potential customers get to know, like and trust you. It’s all about the feeling others have about you
2. Understand Self Promotion & Create Content
Design Skills (We use Canva-- it’s a free graphic designing app)
Writing good copy (Use Grammarly)
Basic video edit
Comfortable on camera
3. Your Headshot
Was it taken 15 years ago? Is your hair a different colour?
4. Take a look at your website and BE HONEST Is your website selling you and booking your shows?
Is your website up-to-date?
Is your website Mobile-Friendly? (We use Wix-- it takes care of the work automatically)
Does it stand out (for good reasons?)
Are you getting found on Google?
TIP: Rethink your menu headers!
5. Does your promotional material stand out?
Do you have a consistent look or quality images?
Last Week’s Recap
Art Gallery Magic at AGO
Our Reddit Drama (What’s the best Trick You’ve learned for free on YouTube)
AGT Shin Lim & Colin Cloud Performance
Listen Here: https://www.magicianmasterclass.com/post/ep-32
Thanks for listening to Magicians Talking Magic Podcast
Ryan Joyce: Welcome to Magicians. Talking Magic this is episode 33! Wherever you're listening in the world. Thank you for being here. My name is Ryan Joyce magic has been my full-time career for the last 22 zero years. And this is
Graeme Reed: My name's Graemazing and I left a full-time career in television broadcasting to pursue my childhood passion of being a wizard.
Ryan Joyce: On last week's episode we talked about an Art Gallery here in Ontario that had a magic display and we also want to give you an update on that. Um, the blog posts that we would retrieve the information from said March 18th but that displays actually bring it to the May 18th. So a quick little update on that. We also talked about our Reddit drama. Uh, we had a post that was, what's the best magic trick you've ever learned for free on YouTube? There was drama that we talked about there and
Graeme Reed: we also talked about T champions, Shin Lim and Colin cloud, the Avengers of magic around, they're doing a performance. We talked all about that. And our topic of the week was three books that changed us. This was our first round of magic book club. It was a great session. We pulled three books from the shelves kind of from different areas and it was a great conversation. We hope you listen to if you didn't, you got to go check that out cause there are probably books that you wouldn't think.
Ryan Joyce: I agree. It was a fun list. I didn't know what you would choose. I was impressed by the list. It makes my list, um, look a little ridiculous but I suppose my span was a lot longer. The publications that you had to choose from, the quality was significantly higher from the print press and barely been invented when I was doing magic I suppose. Uh, on this episode we're going to talk about a bunch of things including the coronavirus fears around that. That was appropriate cough at that time. Graemazing great. Now we're also gonna talk about inside Cardo Mondays, Epic house of cards and magic event.
Graeme Reed: Steve Cohen is celebrating 20 years with this chamber. Magic that's incredible. 20 years, big milestone. And our last news topic is there's a new magic trick release, but we're going to get to that when we chat the news. First of all, we have a video clip of the week teaser for you. We have a new teas. This is the or video clip, T's, uh, audio sound unit wave form device. Go
Ryan Joyce: you, you
Graeme Reed: know what this week's clip is through your Noah. Can you guess it? I don't think I would've known this. So you picked it. Oh, as a destroyer. Oh my gosh. Your studio just exploded. I am still singing the song of this video in my head as we're doing this. Oh, I don't want to give it away anymore, but if you know what it is, you can comment and I'll leave a voicemail for us email@example.com we're going to start off this week with their magic Headlands. We got a lot of headlines this week for episode two. I can't believe we're actually at episode 33 to be honest. Can you quite an adventure. Three three. What were you doing at 33 Oh boy. I don't know.
Ryan Joyce: Oh man. It magic somewhere. You know what I was doing the 300 plus shows a year or somewhere. That's what I was doing. What were you doing?
Graeme Reed: I'm doing this right now. I'm 33. That's what I'm doing. I'm living it right now. We're doing the podcast. I created a podcast in my 33rd year. I am going through these business workshops right now, structuring my business, making it super ready and all these things. Next level wizard stuff. I'm excited. Very excited. What is on your bike? You've got these? I've got a ship coming up. Oh, you have a ship coming up?
Ryan Joyce: Yeah, but I would venture enough. None.
Graeme Reed: That's a really exciting, that's cool. How many shows do you have to do when you go up?
Ryan Joyce: Well, I know the cruise director and um, I, he always likes to book the hypnosis show. So I'm imagining it's going to be too, I mean that'd be three total. But um, yeah, like magic and then to hypnosis. Magic in one, one hip. No, he's usually matinee. That's the best, best spot for me. For hip. No matinee. It's just off the wall. It's awesome. So that'll be fun. That's Monday. But I gotta be honest. This is, and this brings us up to our first headline of the week is, is Corona thing. Like, I, this is a real serious fear that I think, uh, I don't know. We could have some impact for row a little bit. Absolutely. Not to be dramatic.
Graeme Reed: I've been seeing news headlines of just events getting canceled, uh, for people that travel internationally. Of course it's become a big concern, a big concern. I've seen some real crazy videos. I don't, I honestly do not follow the mainstream news as much as one should.
Ryan Joyce: Well, I do. I'm enough for both of us. Yeah. Uh, so yeah, it's a fear. I have a friend that was sent home, she was on a ship in Asia and she was, her contract was canceled and it's, you know, the headlines. I, because I, I in in this industry, like it shows up in my feed all the time, cause my, my Google feed. So I see all these headlines, tons. And like there's that diamond princess cruise ship. There's so many people got infected on that, that chip, I don't know what the numbers are now, but they've evacuated everybody in all of the Indonesian, uh, employees w are all sent home, but they're, they've, I've read the article that they're being isolated on an Island away from progressive. Oh, the country. And so there's borders and things that are certain to turn away people. It's, it's going to be interesting. Uh, I hope that they get it under control. Wow.
Graeme Reed: That's very, um, you have not
Ryan Joyce: heard anything about cancellations with your, uh, travel situations. What I've been hearing is a MSC cruise lines, which is we see them down in the Caribbean all the time. They were big cruise line, but not a lot of people know that name, but they were been turned away from the last two ports in Jamaica. And uh, I'm not sure what the other one, um, but because somebody on board has flu symptoms. Right. And so that's, I'll be honest, I hear, I am preparing, I don't know if this is over dramatic, but I'm preparing myself with work that I can do for, for a couple of weeks if I had that instance because you just don't know. Then they're saying to start to be prepared for this and be prepared for, um, being prepared I guess.
Wow, that's a lot. Well that's hopefully, well hopefully everything you are safe and there's no flu outbreaks and you get to go and do your shows and come back safe and sound. I was wondering, the one questions on my mind is like, do I, should I wear masks in the airports and stuff? And um, I saw, I was on the news last night. I, there was an expert who basically said masks are really good if you have a cold like that were an illness to prevent from spreading it, but it's not really that effective for helpful if you don't have one. Okay. So for those that might be traveling something, I mean I'm still taking my, yeah, don't get me wrong, but uh, yeah. Oh, I would love to know if you're an entertainer and you're traveling right now. Um, me, I mean, you know what your, have you been affected by the Corona virus?
Yeah. What's by maybe not being personally infected? I heard their screening, like when I get, I'm assuming when I get to the ship I will be screened heavily. Did they give you like a gummy bear and if you glow a certain color, you have the Corona virus? I'm not exactly, yeah. I'm not sure of the test goes. Okay. But I got I to be honest with you. Yeah. I mean, it raises a lot of concerns, especially for those of us who make a living in the travel industry. It means I've got to pass through all of those vessels that those people that you hear can getting contracted. I mean, I got to sit in all those chairs. Yeah, that's, yeah. And yet I wonder, do you think all the people at the airports, I haven't seen the visuals, but are they all wearing extra precautionary clothing? Oh, I bet you everybody's doubling down on sanitization. I bet you it's going to be.
Graeme Reed: Yeah. A lot of extra. Yeah. Sanitization efforts. Duke gross yack. Well, um, wish me luck. Good luck. Don't get hibernating. And Mike, my cabin, I, I'm only gone six, six days. So, um, which means next week's episode is going to be from both future is from the future. It will be a time travel episode. Absolutely. But moving along on the headline, something maybe more, uh, less with flu symptoms. Uh, recently there was a big event in New York. They a car to Monday had an Epic magic and card history event showcasing kind of the purchase of bicycle cards. And this all happened in New York NIAC and there were a lot of notary magicians there and Carter street people you would see on social media and other things like that. You could catch people like Ali Asher, uh, Chris Ramsey, Joshua J, bill collusion, Caroline Raven. Do you know Carolyn? Raven is, I don't, she is from, I'm pretty sure.
Norway big card influencer. She's very big influencer on Instagram and she has created her own cards. You should check her out. Great strong brand. It's like blink in the show notes. I would actually say all these people have strong brands. And then, uh, also there was a Chris orbit Brown who also is a sleight of hand artist wizard and creates beautiful cards. Very beautiful playing cards. So this event looked very, very high class. Very fun. So cool to see that playing cards are getting noticed like this. Yeah. They're like the stamps. Yeah. My parent's generation. Is it maybe the decorative plates? Um, I don't, is it spoons? Spoons. Nailed up spoons. Yes. Yes. Triple snap, SIRS. Boom. Um, we sound very secretive. Is there a lots of details on online? Oh, it happened. It's happened. It happened. So it was like a private kind of like speakeasy bar event.
A very high class. Very cool. And if you check out the pictures, um, I cited the article on Carta fi.com where they kind of showcased a bunch of pictures and I see Tony Chang even in one of these photos. The thing just looks awesome. You know, brick walls, speakeasy vibe. There's an old bicycle there because it's bicycle playing cards. Very good. Very great. Any but, Oh, talking about playing cards as well. There's another unique commemorative deck of playing cards that I'm pretty sure is very, really sick. I love the labels they've got on the windows, right? Isn't that the bicycle labels you were? We've got a link in the show notes. You've really got to check this out. This looks so cool. People also got limited decks of cards from this event. Did they? See? I love that. Is that I thought I recognized somebody. I would say too, from this event, it's clear that bicycle isn't going anywhere.
There's obviously still going to be bicycle playing cards at the same way we experienced them. Now. It's great. When you imagine from an event like this, do you think there'd be a magician revolt? Yeah. No. Would there be, I don't know. You magicians marching in the streets. If only if we couldn't get our playing cards at Costco, probably. Yeah. There would definitely be marching in the street by half to pay $4 a deck for all those cards that I rip up sign and handout. I, Ooh, I am going to produce candles. I'm going to light them on fire and I'm gonna burn people's eyes out with them. I love this vibe, this whole beer, speakeasy, speakeasy vibe. But I wonder if you can find
Ryan Joyce: peer or anywhere else in a speakeasy. Like what else do we have in the news here today? We've got, um, well let's talk about, you know more about this than I do, but Steve Cohen's chamber magic celebrates 20 years.
Graeme Reed: Yeah. So Steve Cohen, he's known as the millionaire magician and he has been running the show, uh, in New York for 20 years now, which is a huge accomplishment to run a show for more than like 20 years. That's it. That's a remarkable accomplishment. And he does a weekly parlor show at a high end hotel for millionaires, celebrities. And it's a, it's a classic magic show that you would see as a parlor magic shows. So he does incredible, like he's very inspired by max Malini and everything like that. He celebrating this to there, uh, is a special commemorative deck of playing cards. Uh, you'll get a commemorative coin. There's also a custom pocket square that you'll get. And this is the only going to happen on two of the performances on March 20th and 21st. He's also super cool celebrating. He's releasing a new book, which is like a coffee table book that's going to be all of his stories, uh, with celebrities.
And I think the forward, I'm pretty sure it was written by Guillermo Del Toro. Unbelievable. Huge score. Wow. Yeah, so that's great. And I love his poster. Make sure to go and check the show notes, the links out those, the, his poster's great. It's like a throwback to Keller. Well, when you talk about like a magicians branding, he is a home run from top to bottom with the way he dresses and looks, the poster he has. And if you see pictures of his parlor show, it's in what you would imagine you're reading in a magic history book of what a parlor show would look like. Beautiful. Incredible.
Ryan Joyce: It sounds like a dream. It's like the modern version of the magic dream is to have these all cachet shows in a 60 garnering a 60 seat venue with alcohol flowing around. It's super hot
Graeme Reed: in like a high end room with big windows and curtains and drapes and ornate tables and tea kettles and jazz music playing. Everything is very ornate and fancy and high emerods and suits and Stafford's. Oh wow. That'd be cool too. I've never experienced the show. It would be great too. He has a a couple, there's a couple of videos out there too where he talks about his show online as well. If you were to search up Steve Cohen, millionaire magician, you'll find him chat about the whole essence of his show and everything.
Ryan Joyce: Very creative, very great. That would be fun to attend to and to get a souvenir pack would be really cool for something like that. Really special. That is really neat. Yeah. Very cool. Well, um, and certainly a place you can get. The beer is flowing, you know, the beer is flowing. And on that note, that note, our final headline of the week is there's a new magic trick. There's a brand new magic trick on the market. This is my first release ever. I released a magic trick, of course with your help fellow believers, triples, triples, NAS through magic release. Oh my gosh, this is the first magic release I've ever
Graeme Reed: done. It's so exciting and it is available legit right now you can get this trick. So I'll tell you, tell him,
Ryan Joyce: Oh, the, the, the, the math arena. Not the method, the effect, exactly how it works. So you don't have to buy it. Don't support how it works right now. Yeah.
Graeme Reed: So here's the trick. What happens is, it's been my opener for the past handful of years and I actually developed the routine kind of when we were on tour together, I was doing call-in cloud safe opener where you'd have two bags. One bag has dangerous items. Someone from the audience chooses a bag, you crush the one bag. Surprise. He didn't crush the one with broken glass nails, what have you. I was doing that for a while and really enjoyed that trick as an opener. And then we wanted something to connect, uh, my act back into your act. So we were talking about producing an egg originally from a glass and then we switched it to just a producing liquid impossibly from a glass or from a paper bag producing a, a glass of liquid from a paper bag. So that became the new trick. And I've, I purchased so many glasses, so many different plastic cups.
They're still all in the basement too until I realized that you can do this thing with just a regular plastic cup and in regular paper bag. And then there's a secret ingredient. That's what you got in, you know, you want to tell you that. But I magic R and D, a lot of magic R and D went this and then I got to workshop this. Uh, I do this monthly showcase in Hamilton where it's a variety comedy show called Smith comedy and I sh workshop that trick there, but whole bunch trying to magic company gave me a lot of stage opportunity at newest trick in the book in Ardha magic and I showcased it there. Uh, and even magic in the Marion bad. All the in secret shows, the shows that I would run with Scott and everything like that got so much stage time at this thing.
But I have decided I need a new opener. It does not fit with my personal brand, this opener anymore. So I have decided to release it to the world and let you guys have it and see what you can come up with it, which is so exciting. You can find this thing. It's, it is for sale on penguin magic now it's an instant download and it's only nine 95. That's like the price of a beer. If you're at a spot in a sports game or a concert, the price of a beer, you can learn how to produce it here. Right. Brand new opener.
Ryan Joyce: It was fun to shoot and be part of it and part of like all of the journey. You can go see the demo, we'll make sure that's in the show notes. But uh, they had, I think it's a really fun, quick opener, especially for the speakeasy kind of shows. You know, we just talked about,
Graeme Reed: and I actually have been doing a lot of shows at breweries and I'm going to be doing more because in the past five years there's been a, a huge surgence of micro brews, which is a great venue for us magicians and doing this as your opener for a place like that. Talk about a home run situation, producing the venues, beer and choosing the audience. It's a very, it's a great routine. I like this a lot. I still do. I will perform it in some situations, but for the most part, creatively working on new openers and new things,
Ryan Joyce: that's really fun and we should, in a future episode, talk about how did they trick development and stuff. That'd be if people want to hear about,
Graeme Reed: yeah, absolutely. That'd be fun. But that was basically our magic headlines of the leak.
Magicians do you need a new opener with beer bag? I'm going to teach you a super easy way to produce an entire yes, a full cup of beer upside down from a paper bag. Imagine this. You walk out with a Brown paper bag and asked the audience, Hey, what do you think's in the paper bag? After a couple of guesses, you turned the bag upside down and pull out a full cup of beer. Yeah, a full cup of beer. It's real. You can drink from it. You can toast the audience. You can do all sorts of things with this. I have performed this as my opener at comedy clubs, theater shows, corporate shows, and even kid shows will not with beer. You can do this with any liquid you want. Pop juice, milk, whatever you want. You can put it in the beer bag. I will teach you step by step how you can make the beer bag gimmick with stuff you might already have. I did. You can download beer bag firstname.lastname@example.org for nine 95 this is an instant download. You can learn this today and perform it tonight. It is that easy. My name is Graeme Reed. This is my beer bag. I hope you enjoy it.
Ryan Joyce: Congratulations on the very first magic release.
Graeme Reed: Thank you so much. Thank you. Thank you. Thank you. And also, thank you for your help too. You are a huge help with the filming and with your studio. You have an amazing studio that you helped provide my living room, studio, studio juicy.
Ryan Joyce: I put it on my Instagram stories today, so make sure you follow me on Instagram. Show L's sneak peak. Um, okay, well that's our magic headlines of the week, right? That is our magic headlines of the week. Well, this week has been a lot of interviews and such for FISM and a C M 2020. I've been chatting a whole bunch with various magicians getting up schedules. I, yesterday I connected with um, sauce and Victoria had a great conversation with them. I just love those too. They're so fascinating.
Graeme Reed: And you talk to me a little bit about their story and even their stagecraft. I'm not gonna spoil it here.
Ryan Joyce: I was going to say there's that one thing that I w I, uh, I wish I could tell our listeners, but I think we should keep it for, Oh, it's a big amazing, you got to hear this. It's super fun. They're very, very fascinating. And I didn't know their background, especially his background was so detailed. It's, yep. So we're gonna play a little sneak peek on next episodes. Uh, that'll be episode 34, but how long this week? It's been Joan sister's birthday this week. So Dorothy Jo news this week. And I also got a chance to chat with Greg Frewen, who at the same time as it was Jones birthday, unbeknownst, um, gave this soundbite of the week
Greg Frewin: Joan Caesar was up like an integral part in allowing, not only for them to be here in Canada, but loud other contestants that were Canadian to go in and enter and actually be viable to win the top prize. So, you know, uh, I can't really say enough how much I think that she's done such an amazing job and you know, she, so on that story, when I come home from FISM, I was telling her that story and I could see her, the gears working. And I remember my father saying, someone, someone should do something about this and you know what she did. So you know what, every you have to look back and go, yeah, I wasn't, I a little upset. Well, maybe a little bit, but look what came out of it all and what Joan has done for Canadian magicians and she's so quiet about it.
She doesn't, she's not doing this for attention. And you're right, like, go see her at a convention. If you didn't know who Joan was, you would think she'd be the one in the room that was walking around and be like, and you pointed her out to somebody that didn't know her. You wouldn't, they'd say, that's not Joan Caesar. And, uh, sure enough, you're right. She's so, she's so great. And through my life, people like that have really things like that I've kept with me because it makes me grounded better as a person because, you know, owning my own theater, my own business, it's very easy to lose that took to lose control of that ego. And, uh, you know, through my life I've met many different people, including herself, that I've been able to be able to do amazing things yet keep themselves grounded.
Ryan Joyce: That's incredible. We know Joe and though we know how amazing Joan is, but I can, she does not. She's very mysterious. She's like, she's a wizard. She's a talker as shoot. Yeah. Did something incredible and uh, and things are happening now because of it. You know, FISM is going to be a huge event, 73 years history. It's never come to this side of the pond as it has said. It really makes that, it really is about Joan though about her, because of her background. She's a teacher. She was a teacher. Right? Yeah. And people that are, most teachers are those elk going, people that aren't doing anything for themselves. They're just trying to promote people and help people and change their lives. Yeah. There's so much to digest here because even just the conversation with Greg was fascinating to pick apart some of the things he was talking about.
So just to reiterate, in case you, you might not have caught this. So Greg was awarded the ground. He was awarded the grand Prix. Um, but he had to have that taken away because Canada, that time wasn't part of FISM. It wasn't recognized. So he was able to compete with the Canadian flag and everything, but he, because Canada wasn't recognized, uh, as was one of the member societies that had to be, he had to be stripped of that title. I mean, wow. That's something. Uh, and so Joan basically change that. So I'm really cool, really cool. So happy birthday Joan, Joan sees or happy birthday. Um, it was really fascinating to chat with Greg. I talked for about an hour and a half and we'll include some, uh, some soundbites next week as well because there's some really fun discussions and also, I mean, Greg's got this theaters that he, you know, basically employees 65 people and the guys had a life of magic that's, you know, he's, he's really succeeded at this, so lots to learn and love to hear from Greg and a check.
Yeah. If you're ever in the area, you know, check them out. Make sure to include Greg Frewen on your list. One of the most are coming for FISM. You know what I mean? Like, if you aren't coming for May 6th to 10th for the North American grand championship of, or for FISM FISM 2021 and make sure include a stop here in the Toronto Niagara falls region. Like we'll look at that, look at that pow. You've Quebec is stunning. You get five days of incredible magic and then down in Toronto and Niagara falls, you get all these amazing, incredible experiences and Greg Frewen show on top of it
Graeme Reed: and he is genuinely one of the most enthusiastic and nicest people in magic. I got to really know him at this past a oil magic festival and he's just one of the hardest working people and he has to be the hardest working person in magic. Maybe.
Ryan Joyce: It's true. Yep. He's, he's a hyper guy. He really is excited. He's very excited. It's awesome. It's great. The ASM rubs off. So double, triple snaps for Greg Frewen as graemazing. Uh, well let's dive into the magic Reddits
Graeme Reed: and through the Reddits this week through the roads flipping through the Reddit. So we were flipping through the Reddits and we came across this, uh, question from, Oh, the name.
Ryan Joyce: Yeah. Shattered orbit, right. Shattered Arbor. Yeah. And he was talking about his experience getting tickets at Penn and teller's fool us. And like a lot of people who have never been to a taping before. I don't really know. The whole experience is more than just going and seeing a show, like there's time involved and there's restrictions and things. So I believe there was an age restriction that his kids didn't meet that he didn't know about. And so there's this whole kind of experience about it, um, which I mean, which is what red is all about. But my, my big question take away was have you ever been to, uh, and uh, magic taping and magic show taping or any kind of tapings before? I'd be curious to know where our listeners, uh, experiences that they've had. But what about you?
Graeme Reed: Me? So for me, I did work in the TV industry, so I've taken part in TV show tapings. But on top of that, I have attended tapings as well. Uh, when I was in college, we attended the TV taping for, I'm pretty sure it was, are you smarter than a fifth grader? Canada edition and the host was calling mockery is at CBC studios and Toronto. And actually I was recently doing a show with Nick Wallace and he's done TV taping things and we were talking about it and we both said, yeah, going to a TV taping isn't fun. It's not fun. It's long, there's lots of resets. Uh, do it again. And you see the whole thing happen again and you're like, Oh what we, the whole thing happened again. The exact same what? Uh, it, it uh, reveals a lot of magic in TV and how TV works when you see a TV taping live. It's very fascinating. And actually for Penn and teller fool us, I was in Las Vegas, uh, for I think the first season they did in Vegas. And uh, I did not know that I was not, I just wasn't in the loop. And we got
Ryan Joyce: there and they were dark because they were doing TV show tapings and my girlfriend and I both agreed we would not get tickets to the TV show taping cause we didn't want to sit through that. We wanted to, we were there to experience Vegas and see shows and we didn't want to actually sit through, you know, an hour's a tapings. Okay. But you have a different perspective. Well, yeah, I did. Okay. Minor. Always onstage. I've never, I'm trying to think if I've been to, so I was on Canada's got talent and that experience shows what it feels like to go through an exhaustive taping because when was that? What was that? They put his last on the bill. Right. So the, the tapings for those are always long, like two or three hours. And by the time they got to us, the crowd was like just the bottom of the theater because everyone leaves.
Right. Okay. And so they don't show you that stuff and filming, they've edited nicely, but that just shows you there's, every level of television is crafted. So when we got up there, it was high energy and everything, you know, it was awesome and it was a blast. Um, yeah. But it was like, Oh yeah. Uh, Oh Belkin these empty. What did you, when did you perform? We did a, an illusion instant Bay. Dan summers into foul plate and summers illusions are a real fun visual. I am unfamiliar with instant babe where you produce. Uh, uh, yeah. Um, yeah, I think so. Yeah. I would never, I don't even, it's, it's gotten to the point now it's like Kleenex. I just think of it as the brand identity that sort of didn't even think of it that will play foul plays. It's a spiker illusion, but it's super tiny and very clever in the method.
Oh Dan is a really clever illusion designer because he always thinks from maturing the Allusionist perspective, so he knows what it's like to put that stuff in boxes and move it around. Um, he toured as a hypnotist and an illusionist before that. So Dan in my life is so uniquely paralleled, even though he's from Texas and I'm from Canada, Canada. So, uh, yeah, he came up with a whole bunch of compressed was is probably the biggest, most famous illusion I've talked about on the podcast before. And, um, everyone knows, we know that that's girl lady or gentleman goes in a box, blind comes down over there, their torso there, stick out the thing and the feet match with the head in the middle. They just compress into the middle. It's really fun visual. You've seen every celebrities do it all the time. It wasn't there.
Even a guy on fool us that presented the solution and kind of, ah, yes. Oh, talked to Dan about that and this guy double phone his way about the, the method I guess can confusion and he ended up fooling Penn and teller even knowing it's an illusion that they know. Yeah, yeah. Yeah. That was really complicated. I don't know how to talk about it on the podcast. Yeah, absolutely. But that was it. That was a laugh. That was a weird, yeah. The name of that I, you should look it up on YouTube is a really great workers illusion because you can walk in anywhere, any corporate situation and roll on, roll off. Do you have that? I don't. I always wanted, wanted one. Tim Drake, my, my good friend Tim Drake had one. I wish, I think he just sold. Um, so yeah, dance, come up with so many great illusions in this one we had altered, it was really fun because Tim, that gentleman I just spoke of, he's one of those really clever guys that can engineer and craft all sorts of things.
Like you say, damn, I need, I need this effect. And he could go away with a couple feet of wire and a magnet to a four by eight sheets of plywood and create something incredible. Right? That's Tim. And cause he would be building all of Dan's illusions. And Walter, he was helping with alter stuff. He has all the skills as a builder. So he just knows all of the aspects of, of the magic industry. So he added to our foul play these doors that opened on command. So when we, this dramatic pose, the doors fall. And I've always wanted to do that in an illusion. I've never had that ever, neither perhaps they've ever done. So we did that on, uh, Canada's got talent and I was, Oh, it was just, I was really happy with it. Um, so that was my experience. And then of course Penn and teller's, I talked about it actually before we did magicians.
Talking magic I did a tour in tricks podcast. It's on that same name. If you go all the way back, way, way, way, way, way, way, way back. You can listen to that one. I don't even know what I say on it. I know I talk about all of this. It's, it's well detailed though about your experience on full lesson. Um, you had to do for, I can sum it up cause I listened to it and I remember listening to it. You had to deal, you're, you're filming a couple, you're taping a couple of times. Just did a weird like lighting issues. It was silly little issues. Probably the first time was on the power is in plugged. And then the second time, yeah, it was, you have to listen to it because it was a great piece, great illusion market. Kaylin and Ginger's original piece, which they did differently hold a clips.
Um, so if you've ever seen Mark Kaylin and ginger performer clips, you'll recognize they do it very different from the one they released. Uh, which is the version I had. I can't, I don't know who I, whose, I got mine from ed stone from Niagara falls and I can't remember who he bought it from, but really great. It's like 18 feet tall or something ridiculous. Like it was super tour with that thing. We had a seven or 10 or five, 10, five, 10 and it had its own house basically rolled in and out of, in that house. It was just a big, basically divided the truck in half. Like this thing was massive, um, to like six people had to roll this thing out of the, Oh my gosh, it was intense. Uh, when it was such a great visual and Jade was just, she, she performed that real well. It's fun, fun trick. So that was my experience on a lists and Penn and teller, uh, sorry. And can it Candy's got talent? I've never actually sat in and watched. Yeah,
Graeme Reed: I would say I would say it's not enjoy it as enjoyable as you might think to turn a TV taping and less, it was a talk show, like you're going to see Jimmy Fallon or an Alan. Those are known to be good times cause they throw in crowd warmup and things like that. However, we did a TV taping and Fergus and we offered the same thing and we made sure it was an enjoyable experience for everyone. But if it is these big TV productions, you can expect tape delays. You know what all, you know what? I have been to another TV taping. I've gotten to see pro wrestling live, which is amazing to see live cause when you see that on TV and then you go to
Ryan Joyce: live show, wow.
Graeme Reed: The magic they pull off to make that place look different on TV and the lighting and the video screens and how big the rat like the wrestlers actually are in everything. It's like when you go to a sports game live and you like an NBA game and you see how big NBA players really are in real life. Holy shoot. Those people are huge. Oh my gosh.
Ryan Joyce: I've been to a couple other tapings that weren't magic show related like red, green and stuff. But, so let me ask you, when you were at the wrestling taping, did they have moments of like real camera direction? No, it was all show was and show. It was all show. But you would know when we were in commercial break.
Graeme Reed: Um, but they tried to make it not totally apparent, but you would know because different production things would happen around the ring. Also in you're there live, you don't get the a ring announcers, which is in, it's super enjoyable part. So your show is actually a different show experience you're getting. You can hear the wrestlers in the ring shouting at the audience and everything, and that's the experience you get.
Ryan Joyce: Yeah, it's different. It's cool. That's fun. That's fun. Yeah. I'd love to know if anyone listening has been too, we know Peter, we talked to Peter on a separate episode. Yeah. Oh, I can't remember that. Well, we'll link to it. But he talked about his experience at Copperfield's taping. Yeah. Um, that was his statue of Liberty van.
Graeme Reed: It was, yeah. He in the stage show part of it wasn't he? All I can remember is the, the picture frame. Yeah. He was in the front rows. That same thing. It's like two o'clock in the morning in Toronto. They filmed it in Toronto of this portion. Um, and they moved everybody up because it was so late. Everyone else had left and Peter and his wife were there and yeah, that's it.
Ryan Joyce: How awesome to, uh, to be part of, especially the Copperfield taping. Um, so we'll let us know what is your experience. If you want to leave it in as a voicemail, you can do email@example.com and if you're on your phone, it's just like real simple. Or from your desktop click, click on the right. You can just, yeah, click click dude. Be done. Send. Oh way.
Graeme Reed: Uh, so do you want to move on to our feature? Question of the week?
Ryan Joyce: Yeah. Let's talk a little bit about business. And so the question is, is your magic business ready for 2020? We still have time.
Graeme Reed: It's only February. March. That's true. It's just the end of February. We've only just began I guess. And also if you're listening and subscribing, make sure to subscribe to your UpToDate and listening to him every episode when it comes out. And if you're also a magician in a, say North America, probably Southern Ontario region, and you experienced the winter season, everything is about to start up again. For all of us. It's been slow. There's been limited shows, but we're about to start the outdoor shows. People are going outside again to have fun. There's so much more opportunities in the year from basically, I dunno, April on, right? So we're getting there, we're getting there. So right now is a great time to be planning our business and looking at all these essential survival skills that we need as magicians
Ryan Joyce: it is. These are the essential things you've got to know. You've got, and it's like, think of it as a checklist in your mind and ask yourself as we're going through these things are how, how, how do you fit on the scale of preparedness? Are you ready? Well, let's start with the first one. This one is something we've talked about quite a bit, but it is becoming more and more apparent how essential this is. And that is your personal branding. Do you have a personal brand? Have you sat down and thought about what that is? Have you done the work? Have you done that? Is searching, that's soul searching and put it down on paper
Graeme Reed: and it did something. It doesn't mean just having a logo and a headshot. That's not your personal brand. No, it's not like you can fiber this stuff. No, this is a research thing that you have to do. And actually there was this Forbes article
Ryan Joyce: toxic. It was Peter sent this to me and this was a great article just on, we'll put it in the show notes on personal branding. And I wanted to read one quote because a lot of people get confused about what branding exactly is. So they summed it up pretty good. Your brand is your reputation which you build through storytelling so that your potential customers get to know, like, and trust you. That that was pretty uh, a clear description. So build your brand, how are developed? Is your brand, are you satisfied currently? Are you talking to me? Well I'm asking, I know yours is sell it. I'm asking. I'm asking you. You the other you, yeah.
Graeme Reed: Yeah. Well I um, so I'm, people do get hung up on this and this is tough. And when you listen to I w Oh, cause when I was doing brand exploration and things like this, you know what, people never give you an examples. You need examples of this stuff. And that really helps people start to think of their own personal brand and like, cause you can come up with or yourself. It's all this stuff that means that are important to you. These are your core values. What are you bringing to the table? And a great way to start off with this is why are you doing magic? Why do you like to do magic? What's your main purpose in doing magic? Um, for me, if you look at all the services I offer and the things, my main thing that I do are like private parties and events and corporate engagements, weddings and things like that.
So like one of them I like to make, you know, these regular events that are already probably awesome. I like to make them like really memorable. That's what I like to do. Really like to create long lasting memories by taking magic and astonishing people and things like that. And that was just one kind of stemming away brand. Besides that, there's a whole lot of their core values. Like I appreciate uh, places like farmer's markets and craft breweries, local artisans. I love to support local and things like that. I also like to support my local SPCA and rescue center. I have four rescue animals at home and that's an important thing to me and my brand and people that, you know, respect animals and respect others too and things like that. That's a huge part of my brand. Those are just some simple st. what about yourself?
Ryan Joyce: My magic is all meat free? Uh, absolutely. This Tez I, you know, this does take time. It's that stuff that you read in all the books is as she got to sit down and go through a checklist and answer these questions about yourself and write a 25 word description. And that's the stuff you really gotta do. Cause it really is about the work. Um, it takes, uh, yeah, it's gonna take a little bit of time. Probably won't take, you know, all day unless it needs to take you all day.
Graeme Reed: Am I taking even a couple of days? Like write it out, rewrite, look at it again. Share it with someone and ask if it makes sense. You can even ask your friends. Like, what do you, uh, if you were to think of me, what do you think? Uh, first what comes to mind? Things like that. That's a good way idea
Ryan Joyce: is to try to think about how you would see someone else would explain. You write in third person, how can I explain who that person is? Me. And in the simplest, most direct, most interesting way. Yeah. That's what, that's what you gotta do.
Graeme Reed: And when you evaluate all these kind of unique qualities about yourself and some of them might seem very similar to other people. When you have them all down on one page, you will see how you stand out, what makes you interesting and more unique than, and you're not just like everybody else in that sense. If that's, if you're just like, Oh, I'm just a magician had and I make things amazing. Well no, there's more to it than that.
Ryan Joyce: One of the tough parts for some is the commitment. Of course you have to commit to things and some people are also, you know, you've got to really decide what kind of shows you want to do right now that you say you do everything illusion shows in hypnosis shows and metal shows and kids, family birthday shows and yeah, maybe carve down the brand a bit and focus on and be more specific actually is how a board that they always say to be really specific and so defining your clients and and carving your brand for that. We'll just,
Graeme Reed: I will say I've been going through this process, I've been going through business workshops at my local resource center that's offered in town here and they've been so valuable because they make you go through the process of writing a proper business plan, which is very key and when you start going through the business plan of, you know, a lot of the things seem very arduous and meticulous, but doing this practice, which won't happen overnight, it's taken, I've been spending a week on it, rewriting it and massaging it because as you add a new piece of content, you start to realize that your entire business plan maybe doesn't connect. There's a, there's a part that's like skewed and it doesn't really fit like you want to advertise to all these people, but you still have this service that may be when you lay all this out on your paper, you will start to really hone in on your brand even more because you're going to be writing your business plan, representing you, talking about why you're doing it, how you do it, and also you'll do a financial breakdown of what makes sense. Like does it, do you even make money by doing those shows? And how many of those shows would you need to book to cover your costs that you need to do? Super keen, super key. But if you write all this stuff down and get the scope of all the things that you offer, you'll realize maybe some of these things don't fit. And that's the confusing part of your current brand situation. And maybe if we alter that you might get booked more, you probably will get booked more.
Ryan Joyce: Yeah, because clients get confused that they have too many choices. This study shows this time and time again that people have too many choices presented in front of them. They will often abandoned. And so if you could provide fewer choices, it makes the decision making clearer. So if you've got nine different types of shows, maybe just think about two or one or three. Um, yeah, that's my, that's a good, that's a really well balanced personal branding business rundown. That was a amazing, you've had your, that's like one Oh one business one Oh one. I think that was a really good discussion and we still have other things to talk about. Look at this. Another one here is, um, understanding, self promotion and creating content. Yeah. How in 2022 people promote themselves. How, what does that look like? Um, and what are the skills required to do that?
Well, I mean the obvious ones, you gotta be able to design skills. Um, but FYI, canva.com if you haven't, if you haven't used Canva, I use Canva now. It's crazy stuff and it's free. I'll leave a show the note in the show links. Um, you've gotta be able to write good copy as in text. You've gotta be able to describe things in, be, well, we've talked about this before. You use Grammarly, you know, basic video editing and uh, you gotta be comfortable on camera. You've got to be able to pick up the camera and talk into it or record something with audio and not be all giggly, you know?
Graeme Reed: Yeah. And be comfortable in a regular person when you communicate and there's lots of different things you can do to practice that. Just record yourself and play it back. Try it again.
Ryan Joyce: Um, and it sounds easy, but there's a, there's a little bit of work behind this. I mean, some of these skills you might already have inherently from some of the work you've been doing in your business. A lot of most magicians can flourish. And if they have Canva or some similar type, you know, it's easy to nowadays to drag and drop your graphics and make them look good. And I've heard your wedding
Graeme Reed: lot of different theories too on just social media and how he should use it. There's a general concept in the 2020 landscape of how to do your social media. One, you've got to post on a regular basis not to like get, just to make sure that people are aware that you are actively doing what you say you're doing. So you're not just some mysterious person. You're like, does he have another job? As he said, I was kind of doing this full time. You want to, if you're doing a full time, make it look like, make, show that you're doing a fulltime appear that way. Another thing too is this natural growth that you want to do through social media where you want to be a useful person in other people's groups and other people's pages so that people will naturally come to you as a resource for information or questions and things like that, and then maybe they'll click on your website and book you, hopefully because you're a friendly, it's all about customer relations these days.
Ryan Joyce: Yeah, and content creation is basically how you're generating leads. That's how you're going to get your potential clients. You know when you do a makeup blog posts about it, when you're there, take a couple pictures and put it in that blog posts, so there's some something they'll look at. You don't have to write a thousand or 1200 words or anything, just something that's quick and visual that people can look at and then link that and make that a Facebook post and an Instagram post and then use that to, it's not going to be immediate, but client that's searching online, if you've made a blog post about it, stumbles upon it, sees that you're a good fit for their event, that it seeds that you're planting for the future. Yeah. It's also be immediate, you know, especially on social media.
Graeme Reed: Yeah, it's all slow growth because it's kind of like a lot of us have magicians we're in that and we do send out promo packages to specific people, but there is still this opportunity that we can build this natural growth in our social media. So we'll get recognized and we'll still get bookings through that, but it is not a direct, Hey, book me now, look me. Now it's about sharing what you're doing and how you're interesting and that goes back to your personal brand and how you can share that on your social media and all the algorithms are smart enough. There's not any dodgy tactics for, for hacking any of that.
Ryan Joyce: The bottom line is just make good content, make stuff that people stick around and watch. Don't buy followers rule. Yeah. Cause if that's, if you're, wherever you are, if you're in a small town or a big town, there's probably competition and in the rankings in Google and so there are things that you can do right away to, to make that
Graeme Reed: prove that. And we'll talk about some things website related in a minute. We've got one more post in between that one more important checklist of the 2020 business magicians business essentials. And that is the headshot. Your headshot. Yeah. Ask yourself like without looking at your website, the main image on that front, is it, is it reflective of you right now?
Hmm. Maybe it should be. Yeah. How old is it? 10 years old or do you not even have a picture of you on like your first follow should be you? I've been to a lot of magic websites where you just get playing cards or magic stuff and you're not, it's hard to find a photo of that. The first thing we need to see is you, number one, I will admit I need new headshot because as I'm writing my business plan, I don't, nothing fits with how I'm writing it right now. So I need to update that and change that for sure Zs. But there's also a situation sometimes where you seeing or old headshot and like that that guy guy's hairs colours is either different or gone in. Um, he's lost either like 80 pounds or has put on 80 pounds. Like there's a, you know what I mean? Like it's so what's happening or you can tell it's from a 35
Ryan Joyce: millimeter developed picture and it's been scanned. Yeah, yeah. There's so many fatigue. We all have a friend that probably does photography and we also have phones that do really good photos now too. A lot of us have iPhone, I don't have an iPhone, I'm not all fancy. But a lot of us have that technology that you can probably do get a headshot really cheap, but it is something you should also invest into because it's your head shot. It's important. Yup. And it used to be more of a thing that it had to be staged and posed. I mean, it's gotta be professional. It has to look professional, but it can however your brand works. That's right. Is that, so think of the location and have the cash to book. That's a, that doesn't, it's not about the, like how much you spend on the headshot is just getting a shot that's authentic, that shows you doing hopefully what you do best.
And if you can get people, they're experiencing that at the same time, that is gold. That is gold. So do try to get and capture those show shots. Um, and if you can, and nowadays you have to ask permission. Yeah, always ask permission for use of anything, especially if there's kids involved. Oh, definitely. More than definitely if there's kids involved, you must ask permission for all the sharing thing. And so a little tip, it might be worthwhile one of these days. Ask your friends or family if you could do a free event. And in exchange, you know, you've got to taking pictures and things for you. Like, ask people that, you know, we'll be okay with that. Um, and do a free show. Yeah. Um, I think there's, I mean there's the headshots nowadays. It's just essential. I mean, or have good photos. Make sure you have one on a white backdrop backdrop that you can just drag into any graphic, anything that you've got that you want to put you in there.
Make. So make sure you got one on white. Ideally if you could mask it out, that'd be better. So you don't have any of that vignetting and such. But, um, definitely try to get yourself in a white backdrop. Yep. And if you can do a location too, that's good too. If your location, like if you're a corporate, get a corporate style look or whatever describes you and your brand, you can do that to you. But these are all great tips during the way and doing a couple of mile first mile. Well, unless it depends on what your brand is. If you're a real serious mind reader person against, and I'd say if you were trying to get booked the study just go significantly that the benefits of a smile just help. That's true. More than I, I would put it, if I wanted to vote more shows, I'd make sure I had something in there that looked like I was happy. Um, okay. Then the last one is probably, well this is, I guess we go to this is probably the bigger one of the lot is, is to take a look at your website and just be totally honest with yourself. Does it, does it sell you? Is it doing you justice? Are you happy about it?
Right. These, that's probably the number one tool.
Graeme Reed: Yeah. And there's so much misinformation about websites out there that, um, you'll see a lot of weird mistakes and things like this and
Ryan Joyce: it will, but we'll do a whole episode on this for sure in the future, but we'll talk about some of the big points here just so that you've got something you can make sure as a checklist to see how you pass. Cause there's a couple biggies. Yep. Uh, the number one right now is mobile friendly.
Graeme Reed: That is the number one. Can we view your website on a phone? I dunno also like analytics is key. But if you were to look at your analytics and you know this, how many, do you know the percentage of people that view your website on a mobile device? I know mine on the top of my head.
Ryan Joyce: Oh, you do? I don't, but I will search in the background.
Graeme Reed: Mine is a 55% of users is a mobile device to view my website. So that's more than half. More than half will view me on a mobile device.
Ryan Joyce: I can't find mine that fast. So I will report in. But it is essential, not even just for the, this isn't an aesthetics thing. This is a Google will devalue you. People that used to rank that don't have mobile index friendly websites are dropped off the rankings. It's not, this isn't an aesthetic thing and this is now mandated. It's a mobile first platform
Graeme Reed: and it sounds tough and scary, but if you use website builder tools, which some people are against but they're very great, so don't listen to those people. I use Wix, you use risks, but I think Squarespace works the same. They guide you step by step, how to make sure you're going to make your website mobile friendly and you can view it to make sure nothing is weird or funny looking. They did all these pieces of cipher make this easy. So it's not a scary thing. A lot of these are new terms that you might hear, but it's not scary at all.
Ryan Joyce: Easy. Yeah. And does it stand out? Does it load fast? That's another big one. Those are two. Those are, there's two slammed in there as one standout load fast. Right? Yeah. And those two are contradictory of each other. They really are. They're oxymorons. But um, page speed is super important. But also there's, I watched something yesterday and I had an actual test that the gentleman put two weeks into a test. He was ranking eighth and Google. Any, everyone always says about page speed. Is it that important? And so he did the changes. He took out all the pictures and got the speed using Google tools from like a F grade to an a and he left it in that format for the two weeks and why they wanted to see if it improved any of their rankings. And he didn't at all. Um, they had maybe like six more clicks.
So the moral of the story for this, what they did is they reverted back to the, to the, the, the more text version. But when we say this, a lot of people nowadays that don't have tools like Wix and some of the other automated ones, you really have to export your photos in a reduced form size. I would aim for like a hundred K B's, two to 300 kbps w if he is in WordPress and EU. Oh wow. But then your people can sometimes upload like a 10 Meg picture and not have any idea that it's that big. And it,
Graeme Reed: if you're using Photoshop, you can export save for web, which helps you out a lot and you can reduce the file size and keep the quality as best as you can hear. Oof. But these website builder tools really make this easy because then you upload it, it helps with the file conversion and uh, makes everything load fast. There's all these built in tools that takes the guesswork out of that and it's not a hard thing either, but that is a key ingredient. Don't put in too many a animated do hickeys or a slide show thingys and um, fancy doodads on your website. Yeah. Or music in the background. Those things, they don't matter. We need, we need good ad copy. We need a good story. A clean image of who you are. Video is key. You have, Oh you have a great tip for if you have a video on your website and about page loading.
Ryan Joyce: Yeah. There's a couple things you could do. If you really wanted to speed up, you take a picture, like a screen capture of the actual video and you should put a play button in there. Over top of, you know, Photoshop and Canva that you do that stuff easy and you just put it on the front page and make sure it's really low and like compressed image so of load fast. And then when they click on it, it would be just a link. I would in Wix I would do it as a light box so it popped up and they experience never left. There's that screen but you could link to another video. Uh, that's a really easy way of doing that. I see that a lot.
Graeme Reed: Yeah. And then you also told me before you can put 'em behind a video, if you have a video loading up to you, put a little graphic that says video loading or just a notifier that something will appear here in a second or a video does take maybe a little bit more time to load up. Then all your images. A good tip too, I learned this from working in a television broadcasting cause I worked at an accessible, it was the accessible channel. Don't put copy in a pitcher, so your copy has to be real text on your website or it won't be found on Google. And also if someone has a disability because they use tools to scan the website for the text. And Google will do the same thing at scanning for real text in your website. If you bury it in, in a graphic or an image, make sure it's duplicated on your website again. Anyhow.
Ryan Joyce: Yeah. And one other tip I would throw in there to wrap this up, I would look at your menu headers and make sure they're really clear and maybe not have more than four or five. Um, and ask yourself like if you didn't know what you did, does this make sense and what would it, you've got to have an about page is the number one clicked page on any website. You've got to have a contact page. Don't call those, you know, like something cryptic. Call it about me or about your name or about and contact and uh, you know, depending on what shows you do services or shows. Um, and you know, you could put a FAC, a FAQ in there if you wanted to, but I would keep it nice and light cause they're not going to click on it anyways.
Graeme Reed: Yeah. No, not really. Um,
Ryan Joyce: I think that's a good rundown. The last one I would say we've is just as a whole is like just to make sure you stand out nowadays you really have to show clients visually why you are the choice that they should choose. And a lot of people resonate with really being the most authentic versions of their, that's why we're seeing all these like cool, fresh artists come up because they're being who they are to being there themselves and, and sharing that by cleverly using good marketing and good business to connect with their audiences who just, you know, combined being yourself with a really good marketing and business strategy and, and make 20, 20 the best year yet. And don't use clip art.
Graeme Reed: Don't, Oh, don't use clip art. There's, Oh, there's good resources out there to find new great Hi-Rez photos for your branding and marketing.
Ryan Joyce: It's like the, the vampires of the magic. It's like vexes clip art. I have a personal vengeance against clip art. I'm on a mission to rid the world of men. Magic clip art.
Graeme Reed: One last point. If you're thinking about this, just like in your like, I don't know how to do it. Like what do I look? Just uh, when you load up your inner web and, or if you're to go out to dinner to eat a load up, like the websites of the places that you like to go to. Look how they present themselves. Uh, whether it's a restaurant brand, clothing brand, uh, anything like that. Beer, breweries, these places they have modern cool looks to them. I mean, if that's you, it's all about you and what you like. But if you look at how they represent, take bits and pieces, don't copy exactly. Remix them together and you will have a cool brand for yourself. Something that fits.
Ryan Joyce: There you have it. I think we have crammed in more than you can possibly fit into one episode that was a super episode jam packed with magic goodness and magic business, goodness, magic business goodness. Adjectives is getting us the tips of the week. There you have it. My friends, if we miss something and you think everybody should know about, make sure to share it with us so we can share it with everybody else and you could do that in magicians talking, magic.com leave this voicemail. This is episode 33 if you want any of the show notes. So if you're interested on getting these shows delivered directly to your inbox, go to the magicians talking magic.com and right at the very top we're, we've got a little email submit form. You can just send it and we'll send these to you each and every week so you've got it right delivered to your mailbox. All these links, all these videos, all the cool nuts that we put together, business tips,
Graeme Reed: each episode you can get all their point form notes. If you want those, you can print them out and follow along in the episode and leave your notes. If you like this podcast and you know someone that might benefit from it, we would love it if you told them to download, subscribe and listen. Make sure you're subscribing on your favorite podcast app and download every week. We're always talking new business topics and you'll never know what kind of Easter egg information you might get from her episodes. Be sure to follow us on Instagram where we have a lot of community and conversation going on. That's at magicians, talking, magic, and like we've said, go to magicians talking, magic.com where you can leave a voice mail and Ooh, one more thing. If you need a new opener for your magic show, I would love it if you supported me and my creation over penguinmagic.com you can download beer bag today, nine 95 I would love it. I think that's it. I think that's it.
There's been a great episode. Episode 33 thank you so much for being here. Thank you so much for spending your time with us. We're thrilled to be talking magic with you. We're thrilled you're here.
My name is Ryan Joyce.
My name's Graemazing