Creating Your Virtual Magician EPK
- Ryan Joyce
- Jul 24, 2020
- 2 min read
Updated: Jun 18, 2024
Today on the Magicians Talking Magic Podcast, we are chatting about the electronic press kits for virtual magicians.
These are the things you give clients when they ask for more information about you and your virtual magic shows.
We both begin preparing to create our own virtual EPK content, and we bring you along with us.
What are the most important parts of your Virtual Magic Show EPK
What ONE thing you must add (now more than ever) in your EPK
Where to get great free resources and tools
PLUS: How you should follow up and tips for sending cold email
Creating a One-Sheet or EPK - Electronic Press Kit for your virtual magic business
What is an EPK, and what is its purpose?
Sell you!
What does an EPK look like?
B&W printable Google Doc
Full Colour & Embedded PDF
Customized Video Sales Letter
Custom page on your website
How many pages should be in your EPK?
Shorter is better
Definitely have a one-page printable
Select only the best credentials and testimonials. Be concise. Consider creating a separate PDF for accolades or services.
The one big change that you need to add to your virtual EPK is you need to educate. Most of our clients need to be told how your services can be integrated into their events.
All of your virtual magic show marketing should:
A neatly designed page that's easy to read
Scannable
Tell them why this is important for them and their event
Why you're the person that can deliver an effortless experience
Tell them how to connect with you
Fit it all on one printable page
The Art of Reaching Out
Sending out promotions to clients through cold email or from our subscriber list
Case Study “Warm Lead”
Someone has put in a request on your website for a virtual show (we are focusing on the virtual show today) - what happens next?
First Name: Mary-Anne
Event Date: I’m not sure
How many guests: ____
Tell me about your virtual event: Can you tell me about your virtual show rates?
I bet that is the most common request we get. A follow-up email with the pitch and your EPK. Here are a few ideas for following up.
Email copy & paste template
Email with PDF
Email with link and PDF
Mix and Match
Here's a free template for your magician business that you can customize online in minutes without any software. Click here
This is a great episode that covers a ton of essentials for our own virtual magic show promotional material.
Listen to the full episode here:
How is your virtual magic show press kit coming along??
Product Title
16 px collapsible text is perfect for longer content like paragraphs and descriptions. It’s a great way to give people more information while keeping your layout clean. Link your text to anything, including an external website or a different page. You can set your text box to expand and collapse when people click, so they can read more or less info.
$320
Product Title
16 px collapsible text is perfect for longer content like paragraphs and descriptions. It’s a great way to give people more information while keeping your layout clean. Link your text to anything, including an external website or a different page. You can set your text box to expand and collapse when people click, so they can read more or less info.
$900
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