Creating Your Virtual Magician EPK

Updated: Jul 26

Today on Magicians Talking Magic Podcast we are chatting about the things you give someone asking for more information about you, your magic shows and your virtual services.


We both begin preparing to create our own virtual EPK content and we bring you along on with us.

Understand the decisions behind questions like:

  • What's are the most important parts of your Virtual Magic Show EPK

  • What ONE thing you must add (now more than ever) in your EPK

  • Where to get great free resources and tools

  • PLUS: How you should follow-up and tips for sending cold emails

This is a great episode that covers a ton of essentials for our own virtual magic show promotional material.


Join hosts Ryan Joyce and Graeme Reed as they discuss the nitty-gritty of creating a knock-out virtual EPK that sells.


Listen Here:

Checklist for creating a page on your website or a PDF download for your clients and prospects on the INNER CIRCLE | Download NOW


Feature Topic: Creating a One-Sheet or EPK for your Magic Business


What is an EPK and what is the purpose?

  • Sell you!

What does an EPK look like?

  • B&W printable Google Doc

  • Full Colour & Embedded PDF

  • Customized Video Sales Letter

  • Custom page on your website

How many pages should be in your EPK?

  • Shorter is better

  • Definitely have a one-page printable

👉IMPORTANT: Select only the best credentials and testimonials. Be concise. Consider creating a separate PDF for accolades or services


The one big change that you need to add to your virtual EPK


We have to educate. Most of our clients need to be told how your services can be integrated into their event.


All of your promotions should:

  1. Be “Scannable”👀

  2. Visuals that hook them

  3. Why this is important to them

  4. Why you're the person they should higher

  5. Make it effortless for them to take the next step

  6. One page

The Art of Reaching Out

Sending out promotion to clients through cold email or from our subscriber list


Case Study “Warm Lead”

Someone has put in a request on your website for a virtual show (we are focusing on the virtual show today) - what happens next?


First Name: Mary-Anne

Event Date: I’m not sure

How many guests: ____

Tell me about your virtual event: Can you tell me about your virtual show rates?


I bet that is the most common request we get.

Follow up email with pitch and your EPK.


Four-ways to approach your follow-up:

  1. Email copy & paste template

  2. Email with PDF

  3. Email with link and PDF

  4. Mix and Match

Download the Virtual EPK Checklist on the Magician Masterclass Inner Circle. Click here.


Here's a free template for your magician business that you can customize online in minutes without any software. Click here

How is your virtual magic show presskit coming along??


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