Today on Magicians Talking Magic Podcast we are chatting about the things you give someone asking for more information about you, your magic shows and your virtual services.
We both begin preparing to create our own virtual EPK content and we bring you along on with us.
Understand the decisions behind questions like:
What's are the most important parts of your Virtual Magic Show EPK
What ONE thing you must add (now more than ever) in your EPK
Where to get great free resources and tools
PLUS: How you should follow-up and tips for sending cold emails
This is a great episode that covers a ton of essentials for our own virtual magic show promotional material.
Join hosts Ryan Joyce and Graeme Reed as they discuss the nitty-gritty of creating a knock-out virtual EPK that sells.
Listen Here:
Checklist for creating a page on your website or a PDF download for your clients and prospects on the INNER CIRCLE | Download NOW
Feature Topic: Creating a One-Sheet or EPK for your Magic Business
What is an EPK and what is the purpose?
Sell you!
What does an EPK look like?
B&W printable Google Doc
Full Colour & Embedded PDF
Customized Video Sales Letter
Custom page on your website
How many pages should be in your EPK?
Shorter is better
Definitely have a one-page printable
👉IMPORTANT: Select only the best credentials and testimonials. Be concise. Consider creating a separate PDF for accolades or services
The one big change that you need to add to your virtual EPK
We have to educate. Most of our clients need to be told how your services can be integrated into their event.
All of your promotions should:
Be “Scannable”👀
Visuals that hook them
Why this is important to them
Why you're the person they should higher
Make it effortless for them to take the next step
One page
The Art of Reaching Out
Sending out promotion to clients through cold email or from our subscriber list
Case Study “Warm Lead”
Someone has put in a request on your website for a virtual show (we are focusing on the virtual show today) - what happens next?
First Name: Mary-Anne
Event Date: I’m not sure
How many guests: ____
Tell me about your virtual event: Can you tell me about your virtual show rates?
I bet that is the most common request we get.
Follow up email with pitch and your EPK.
Four-ways to approach your follow-up:
Email copy & paste template
Email with PDF
Email with link and PDF
Mix and Match
