Ryan Joyce
2 min
Updated: May 27, 2023
How do professional magicians introduce themselves to potential clients? In this article, we share why magicians need a one-sheet in their marketing plus tips, ideas and a free template.
The electronic press kit (EPK) is an essential sales tool for magicians, mentalists and entertainers.
It's an email-friendly document you can share with prospective clients to introduce yourself and your services.
Here are a few thoughts and a free template to get you started.
To book more shows and build your magic business you need tools.
A brief one-page introduction is a great sales tool to help magicians share their services with prospective clients. It should clearly share the benefits of your services and answer the needs of your prospective client. Magicians who offer shows to multiple audiences or demographics should prepare electronic press kits tailored to each.
If you are getting started in magic or trying to build your brand, an electronic press kit will be a staple of your business. We've provided a template below and six tips for creating a one-sheet that gets you bookings.
This free press kit template can be customized in minutes without any software using Canva, a free online graphic solution.
Side note: If you are building your magic business and are interested in a deeper dive into the importance of a B&W one-sheet or presskit we talked about it on Magicians Talking Magic Podcast.
This template uses Canva, a free online tool that allows you to drag and drop your own image into this template without any fees. Totally free :)
Download: Customize your template on Canva here
If you have never used Canva, it's amazing. We hope this helps you! I would save it as a "PDF Standard" for shareability.
Make sure it's “scannable.” Your client should be able to get the most important take-aways in a quick glance.
Hook them and keep them interested - An entertainer should be able to capture their imagination right down to the first interaction. Make sure it reads well and is grammatically correct.
Tell them why finding a qualified entertainer is important - You need to speak directly to their needs. What benefits are you providing them?
Tell them why YOU are the person they should higher - Clearly identify what makes you unique and why you are the person to dazzle their audience.
Make it effortless for them to take the next step - Tell them how to book you.
One page! - One page is all you need.
For more tips, tools and resources for magicians visit here.
You can also find exclusive photographs, illustrations and templates solutions for your magic business at Mystic Pixel
Good luck creating your own magician one-sheet! Remember, keep it short and be interesting. Make sure they understand your qualifications but write your copy to speak to their needs and benefits. Give a clear call to action and make it easy for them to book you.